Start with Strategy, Not Tactics
A strong partner begins with discovery-market research, audience interviews and competitive analysis-before recommending channels. Look for firms that define positioning, value propositions and measurable outcomes. If a proposal jumps straight to ads or hashtags, expect fragmented results rather than compounding growth.
Purpose and Outcomes
State the mission in one sentence, define the outcomes that matter and choose two guiding constraints. Translate intent into quarterly objectives with owners and deadlines. Make the plan visible to every contributor and keep revisions lightweight so momentum carries through delivery and tradeoffs.
Start with Strategy, Not Tactics A strong partner begins with discovery-market research, audience interviews and competitive analysis-befo...
